Web Summit side events

Mobile App Growth & Marketing by web2wave & AdQuantum

Wednesday 12 November 2025

This event has finished.

Started 16:00 PM

Finished 17:30 PM


Organized by web2wave.com


Venue: Portugal Tech Week Palace by Make

Address: 98 Rua Gomes Freire
1150-179 Lisboa

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About this event

For whom: founders and marketers from mobile apps in health & fitness, education, psychology, utilities, and other b2c categories looking for high-converting leads.

Agenda:

->16:00–16:30 Dajana Velikanova — Growth Marketer and Client Partner, AdQuantum

Performance Marketing: From Creative to Conversion

• Channel-specific buying strategies

• Creatives as targeting tools

• Mastering the creative process, AI included

->16:30–17:00 Igor Lyubimov — Founder and CEO, web2wave.com

Why People Buy: The Psychology of Converting web2app Funnels

• Why web funnels are now a leading growth tactic approved by Meta

• Designing engaging, personal quiz flows

• Increasing value perception and trust

• Fixes for the most common funnel challenges

->17:00–17:30 Open discussion and networking with appetisers and wine

Bonus for attendees!

Get immediate results from the meetup!

+ Each guest can AI generate a free personalised web funnel inside Web2wave — the funnel is ready to deploy and test immediately.

+ AdQuantum will provide a free UA audit for attendees upon request.

Speakers:

• Dajana Velikanova — Growth Marketer and Client Partner at AdQuantum. Dajana helps scale mobile products through disciplined paid acquisition, creative testing, and channel-specific strategy.

• Igor Lyubimov — Founder and CEO at web2wave. Y Combinator W18 alum, founder of Edwin ai backed by Google and top VCs, scaled to 1M+ users. Builds codeless web2app funnels that convert web traffic to high-value subscribers, enable seamless web payments, bypass store fees, and keep detailed attribution.

P.S. We’ll hand-pick attendees of this meetup for a closed dinner later that day with selected leading app marketers and founders for a no-filters talks you won’t hear on stage.

Partners:

We’re proud to be a part of Portugal Tech Week by 351 Startup Association.

Please note that by registering for this event, you agree to our Visitor Terms & Conditions.


This page last updated Friday 7 November 2025 at 19:09.

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