Power Hour #14 - Business, Brand, Behaviour
Wednesday 8 October 2025
This event has finished.
Started 17:00 PM
Finished 18:00 PM
Organized by UPTEC
Venue: UPTEC Asprela I
Address: n.º 455/461 Rua Alfredo Allen
4200-135 Porto
About this event
Why should a startup consider strategic brand building from the begining?
Why should a startup consider strategic brand building from the begining? Because a brand isn’t just a logo or a promise to the market—it’s how an organization thinks, decides, and acts.
In this “Business, Brand, Behavior” UPTEC Power Hour #14, we’ll explore how to align brand, business, and behavior to transform a brand into a strategic tool from day one. We’ll show how it guides decisions, shapes cultures, and creates consistent experiences throughout the customer journey.
A strong brand starts from within—and early. Discover how to build it with intention and impact.
The Speaker is João Magalhães, Partner & Strategy Director at Super. Brand Consultants.
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This page last updated Wednesday 8 October 2025 at 14:02.
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