[WORKSHOP] Build Your Brand Story with LEGO® SERIOUS PLAY® Method
Saturday 8 November 2025
Starts 10:00 AM
Finishes 13:00 PM
Organized by Adv Community
Venue: Camera di Commercio Italiana per il Portogallo
Address: Av. Duque de Loulé 22 1º piso, 1050-007
Lisboa
About this event
Build Your Brand Story
A LEGO® SERIOUS PLAY® workshop for marketers, innovators, and creative entrepreneurs with certified facilitator Andrea Romoli
In a world where every brand competes for attention, the real challenge is not just to stand out — but to be understood.
In this 3-hour immersive session, you’ll use the power of LEGO® SERIOUS PLAY®, a facilitation method developed at the LEGO Group in collaboration with leading business schools, to unlock creativity and strategic thinking through play.
The process is based on the principle that our hands know more than our minds. By building models with LEGO® bricks, participants express thoughts, emotions, and insights that might otherwise remain hidden or abstract. Each model becomes a metaphor — a tangible 3D story that reveals the deeper meaning behind ideas and experiences.
Guided by Andrea Romoli, a certified LEGO® SERIOUS PLAY® facilitator and innovation coach, you’ll be led through a series of building challenges designed to help you:
• Identify your brand’s core meaning and purpose;
• Explore its experiential positioning and emotional value;
• Translate abstract concepts into visual, shareable models that inspire clarity and alignment.
By the end of the workshop, you will walk away with:
• A 3D brand model representing your identity and promise;
• A set of strategic insights ready to inform your marketing and storytelling;
• A renewed sense of creativity, connection, and purpose.
Whether you’re a freelancer, agency professional, business owner or startup founder, this workshop will help you visualize your brand from a fresh perspective and turn ideas into something you can see, touch, and share.
Come ready to build, reflect, and collaborate.
No slides. No lectures. Just imagination, conversation, and LEGO bricks.
This page last updated Wednesday 29 October 2025 at 01:37.
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