You Build It You Run It sounds great… but it won’t work here!

Tuesday 5 July 2022

Starts 17:00 PM

Finishes 18:00 PM

Organized by ExpertTalks Lisbon

Venue: Online/Virtual

Address: Online event on your device
8600 Lisboa

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About this event

Since **You Build It You Run It** was outlined in 2006, on-call product teams as an operating model has gone from being a controversial idea… to being a controversial idea.

Enterprise organisations don’t do it, but they do talk about why they don’t do it:

* “It’s too expensive”

* “Developers won’t want to do it”

* “Nobody would be accountable”

* “There would be no incident management”

* “Developers would spend all their time firefighting”

* “It’s not possible to have a DBA for every team”

This talk demystifies these fears about You Build It You Run It, drawing on experiences from multiple enterprise organisations who’ve successfully implemented on-call product teams.

It explains how to simultaneously achieve frequent deployments, high availability, and a high rate of learning across many teams and digital services.


**Steve Smith**

Head of Scale Service, Equal Experts

Steve advises clients worldwide on leadership in delivery, operations, and culture at scale.

Steve has played key roles in multiple digital transformation programmes. He was a leader on a 60 team/600 microservices programme for a UK government department with £500Bpa revenue.

He also implemented a Continuous Delivery and operability strategy for 30 teams/100 microservices in a high street retailer with £2Bpa online revenue. He’s also written multiple books, such as [Measuring Continuous Delivery]( and [Build Quality In](


This talk will be recorded and the link to the recording added in the Comments shortly after the event.


This page last updated Sunday 19 June 2022 at 23:06.

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